THE LOVEPOST LOGO- BRANDING

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The Lovepost Global, a progressive, science based news publication is a gem among News resources. I began working with The Lovepost in 2020, as an Editorial Illustrator, and then started their re-brand in 2021 (not yet published). The Editor and Team wanted a logo that would work in various mediums and be simple yet unique. Keeping the platform’s humanitarian spirit, and maintaining the original logo’s shape as a human heart was a challenge but a process that I live for.

ORIGINAL LOGO

INITIAL THUMBNAILS

INITIAL THUMBNAILS

REVISED ROUGHS

DIGITAL ROUGHS

TYPE ROUGHS

FINAL LOGO