SOCIAL MEDIA DESIGN- CONTENT CREATION
Crafting a social media presence for a brand is something I take very seriously. Not only to hold clear brand standards, but creating new, on-brand content is the key to business’ success in the digital world. Visual standards are priority behind engagement. The visual elements are important but aren’t enough. Hashtags, sponsored posts and tagging people, places and business is huge in sprawling the brand’s network. Short but to-the-point captions give users a consistent experience when visiting profiles, knowing they won’t be bombarded with lots of wordy CTA’s and AI generated copy.
FYZICAL Therapy & Balance Centers brand conveys a fun, modern, and active message with the cyan logo and bright secondary colors, Posts that provide visuals of services, and messages to encourage interest in health and wellbeing is what the brand is all about.
The Freckled Peach, a waffle food cart in Portland, OR, boasts a light, airy aesthetic, with promos and specials changing weekly. Keeping the design fun, yet simple for the target audience is crucial when posting frequently.
Hassalo on Eighth has so much urban beauty and a lively community of people who love being at the center of the city. Hassalo’s brand is colorful and playful, so displaying the same on Hassalo's socials intrigues potential renters and offers a unique resource other properties in the area do not.
Lakeside Gardens is one of Portland’s oldest running wedding venues. I had the pleasure of helping with their socials to bring up the visual quality of their profile but also reach a wider audience. Keeping non-wedding posts simple to show the elegant nature of the brand, like the new chandelier in the ballroom and swans floating around the watery landscape: a picture speaks 1000 words.