Snoot Tissues- A Brand + Packaging Solution
Project Overview
Client: Snoot Facial Tissues (Mock Brand + Packaging Case Study)
Focus Areas: Brand Identity, Packaging
This project handles tangible brand and package solutions for an oversaturated product on the market.
The Challenge
Snoot Tissues are a unique product in the bland market of facial tissues. To stand out and target a younger, more environmentally conscious demographic, Snoot will need a modern brand and package design to make an impact.
Key Issues Identified:
Standing out in an overcrowded consumer market
Convey the quality of Snoot’s tissues with the quality of detail in brand and packaging
Maintaining a competitive brand
Goal: How can we modernize the brand while improving customer experience and engagement?
The curvy lined art above the typeface in Snoot’s logo is intended to give an instantly recognizable visual cue. The inspiration for the pattern comes from the steam that comes out of a vaporizer, a common side-kick to the environment of someone down with a bug.
The Strategy
In order to give Snoot Tissues the recognition needed, the following are critical for a successful launch.
1 BRAND+LOGO
Design Logo and art assets with type and color guidelines, specifically designed for easy printing
Brand research: ensure all visual branding meets reaches the key audience and conveys a cohesive message
Develop art that will cover the entire package yet also condense into the logo space for other package/ad reasons
2 PaCKAGE DESIGN
Create a template for tissue box package, considering all specs needed for print
Meticulous attention to detail in package labeling
Easy transfer of logo art to full package
The Execution
Branding: Logo, art, type combinations and color pallete
Package Production: Correct file types and labeling for the product’s packaging
The three simple colors corresponding with each scent are the perfect headwaters for expansion. Introducing Snoot Tissues into stores and online retail is only the beginning. As the brand grows, so will the options and even products. This simple stylistic template ensures future scents and themes will be easy to add-on.
The Impact
Strong Brand Recognition- The highest priority in the facial tissue market. Bold visuals will stand out among the rest.
Brand Loyalty- The bold design catches the eye, but the quality and unique nature of Snoot’s tissues will retain it’s customers.
Packaging Efficiency: Proper file and design requirements mean a speedy and clean final product.
Key Takeaways
Bold branding sets Snoot apart and reaches the right consumer
Modern design leads to brand/product trust and recognition
Package Printing Efficiency: Creates a seamless process from design to final product, cutting cost