Snoot Tissues- A Brand + Packaging Solution

Project Overview

Client: Snoot Facial Tissues (Mock Brand + Packaging Case Study)
Focus Areas: Brand Identity, Packaging

This project handles tangible brand and package solutions for an oversaturated product on the market.

The Challenge

Snoot Tissues are a unique product in the bland market of facial tissues. To stand out and target a younger, more environmentally conscious demographic, Snoot will need a modern brand and package design to make an impact.

Key Issues Identified:

  • Standing out in an overcrowded consumer market

  • Convey the quality of Snoot’s tissues with the quality of detail in brand and packaging

  • Maintaining a competitive brand

  • Goal: How can we modernize the brand while improving customer experience and engagement?

Photography with Snoot's packaging will reinforce that retro feel: grainy, saturated colors, but focused on nature and causes of allergens.

The curvy lined art above the typeface in Snoot’s logo is intended to give an instantly recognizable visual cue. The inspiration for the pattern comes from the steam that comes out of a vaporizer, a common side-kick to the environment of someone down with a bug.

The Strategy

In order to give Snoot Tissues the recognition needed, the following are critical for a successful launch.

1 BRAND+LOGO

  • Design Logo and art assets with type and color guidelines, specifically designed for easy printing

  • Brand research: ensure all visual branding meets reaches the key audience and conveys a cohesive message

  • Develop art that will cover the entire package yet also condense into the logo space for other package/ad reasons

2 PaCKAGE DESIGN

  • Create a template for tissue box package, considering all specs needed for print

  • Meticulous attention to detail in package labeling

  • Easy transfer of logo art to full package

The Execution

  • Branding: Logo, art, type combinations and color pallete

  • Package Production: Correct file types and labeling for the product’s packaging

The three simple colors corresponding with each scent are the perfect headwaters for expansion. Introducing Snoot Tissues into stores and online retail is only the beginning. As the brand grows, so will the options and even products. This simple stylistic template ensures future scents and themes will be easy to add-on.

The Impact

  • Strong Brand Recognition- The highest priority in the facial tissue market. Bold visuals will stand out among the rest.

  • Brand Loyalty- The bold design catches the eye, but the quality and unique nature of Snoot’s tissues will retain it’s customers.

  • Packaging Efficiency: Proper file and design requirements mean a speedy and clean final product.

Key Takeaways

  • Bold branding sets Snoot apart and reaches the right consumer

  • Modern design leads to brand/product trust and recognition

  • Package Printing Efficiency: Creates a seamless process from design to final product, cutting cost