BRANDING

Earthlings Cannabis

Conceptual branding campaign for line of Cannabis to promote Climate Crisis awareness and recycling of flower jars (a huge waste product in the industry). The jar is sold and re-used at every visit, and each purchase comes with a series of stickers to line the label. The original labels show scenes of climate disaster; wildfire, floods, and dead reefs. The stickers at each purchase are added in blocks to the jar, overlapping the dismal scene with renewed, colorful illustrations of a healthy environment.